Naomi has always been passionate about enhancing artists by pulling on their strengths and thereby
opening new possibilities for these. Her focus has largely been on independent artists, where she has
worked behind the scenes in roles such as PR, promotion, event planning, and management. Since the
beginning of her career in 2016, Naomi has built a wide network of brands, creators, musicians, and
artists around the world, and strives to actively contribute to maintaining and developing the Swedish
music industry.

In 2019, she joined Ditto Music as a consultant and was involved in the launch of artists such as Einár,
Jelly Crystal, ADAAM, NJOL, and Lovad. She later moved on to the indie label EC where she worked with
PR and promotion for artists such as Abidaz, Yung Lean, and Filly. Following this, in 2021, Naomi joined
the start-up distributor Labelcaster where she was involved in the development of some of Sweden's
most current rising stars, such as Baby Mala and PABI to mention a few.

Together with Labelcaster in collaboration with the Eritrean indie label Ftune, she works voluntarily
between Sweden and Egypt, educating and contributing to improve strategies for artists and musicians
work-rights. This work is also targeting how artists can protect their Immaterial rights by establishing an
equal position in the global music market.

In 2022 Naomi launched her own management, offering comprehensive solutions for artists and labels.
Through her management, she has worked with the Sweden-based R&B artist Steph K, who was
recognized as one of the "Top 10 Most Interesting Up-and-Coming Acts to Watch" by Spotify in 2023,
as well as the UK-based R&B artist Aida Lae, who was nominated for Best RnB at the Swedish Music
Awards for Independent Artists (Manifestgalan) 2024.